Key metrics and dimensions defined
3 important questions on Key metrics and dimensions defined
What types of data will you find in any analytical tool
The first will describe characteristics of your users, their session and actions. We call these "dimensions" in Google Analytics. (Example: Geography, Traffic Source, Page Title)
The second type of data are "metrics" These are simply the quantitative measurements of users, sessions and actions. Metrics are numerical data. (Example: #Visitors, #Page Visist, Conversion Rate)
The second type of data are "metrics" These are simply the quantitative measurements of users, sessions and actions. Metrics are numerical data. (Example: #Visitors, #Page Visist, Conversion Rate)
What is a bounce rate?
The percentage of visits when a visitor viewed only one page and then exited without a second interaction on the site.
What are examples of why a site might have a high Bounce rate?
- The ads that bring the users to the site set different expectations than the landing page.
- The site only has one page (e.g. a simple blog).
- The page that your users typically land on doesn't have enough information or a good call-to-action.
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