Introduction to digital business and e-commerce - What is the difference between digital business and e-commerce

7 important questions on Introduction to digital business and e-commerce - What is the difference between digital business and e-commerce

What is social commerce?

A subset of e-commerce which encourages participants and interaction of customers in rating, selecting and buying products through group buying. This participation can occur on an e-commerce site or on a third-party site.

What is digital business?

How businesses apply digital technology and media to improve the competitiveness of their organization through optimising internal processes with online and traditional channels to market and supply.

What is the difference between intranet and extranets?

Intra =. Private network within a singly company using internet standards to enables employees to access and share info using web publishing technologies.
Extranet = a service provided through internet and web tech. Delivered by extending an intranet beyond a company to customers, suppliers and collaborators.
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What are the different types of sell-side e-commerce?

  1. Transactional e-commerce sites - enable the purchase of products online.
  2. Service-oriented relationship-building website - provide information to stimulate purchase and build relationships, particularly where products are not suitable for sale online.
  3. Brand-building sites - experience to support the brand
  4. Publisher or media sites - Provide info, new or entertainment about a range of topics.
  5. Social network sites (SNS) - A site that facilitates peer-to-peer communications within a group or between individuals through providing user-generated content (UGC) and to exchange messages and comments between different users

What is digital marketing?

Management and exectution of marketing using electronic media such as the web, email, etc in conjunction with digital data about customers's characteristics and behaviour.

What is multi-channel and omni channel?

Multi: supported by combi of digital and trad channels at different points in buying process.
omni: the importance of social media and mobile-based interaction in informing purchase.

What is value network?

Links between an organization and its strategic and non strat. Partners that form its external value chain.

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