Introduction to digital business and e-commerce - Digital business opportunities

4 important questions on Introduction to digital business and e-commerce - Digital business opportunities

What is an opportunity for digital business?

Build closer relationship, help achieve achieve customer retention.

What are drivers of digital technology adoption?

  1. Potential for increased revenue arising from increased reach to a larger customer base and encouraging loyalty and repeat purchases amongst existing customers.
  2. cost reduction achieved through delivering services electronically.

What are two main categories of drivers?

1. Cost/efficiency drivers
2. Competitivness drivers
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What are the four key ares driving performance according to Perrott?

  1. Cost-benefit
  2. competititve pressures
  3. market advantages
  4. value adding

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