Marketplace analysis for e-commerce - Location of trading in the market place

4 important questions on Marketplace analysis for e-commerce - Location of trading in the market place

What is an electronic marketplace?

A virtual marketplace such as the internet in which no direct contact occurs between buyers and seller.
The new electronic marketplace has many alternative virtual locations where an organization needs to position itself to communicate and sells to its customers.

What are locations of trading in the marketplace?

1. Seller-controlled
2. Buyer-controlled sites
3. Neutral sites
4. Buyer-oriented
5. Buyer-controlled

What is multichannel marketing strategy?

Defines how differnet marketing channels should integrate and support each other in terms of their proposition development and communications based on their relative merits for the customer and the company.
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