Case vragen
27 important questions on Case vragen
Explain digital business structure:
What is strategic agility?
What are the six key types of digital media channels?
2. Online PR (earned - owned - paid)
3. Oline partnerships
4. Social media marketing
5. Opt in e-mail
6. Interactive ads
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Explain customer journeys in online world.
What are key elements/ issues in dig environment?
2. Search intelligence
3. Intermediaries, influences, and media sites
4. Desitnation sites
What is Gartner hype cycle?
Hype cycle – A graphic representation of the maturity, adoption, and business application of specific technologies.
1. Technology trigger
2. Preak of inflated expectations
3. Through disillusionment
4. Slope of enlightenment
5 plateau of productivity
What is the dynamic e-business strategy model?
Knowledge building and cap. Evaluation > DB design > DB blue print > appl. Developm. + deployment.
What is the stage model for e-busines development?
What is the evaluation matrix for market strategy?
Y as = internal forces
Key e-business strategy decision concept:
2. Market and product development
3. Positioning and differentiation strategies
4. Business and revenue models
5. Marketplace restructuring
6. SC mgt capabilities
7. Internal knowledge mgt and capabilities
8. Organizational resourcing and capabilities
Explain strategy implantation stages:
- Strategic analysis = ex and internal
- strategic objectives = mission vision object.
- strategic def = option generation, evaluation, selection
- strategic implementation = planning, execution, control
Information about SC models:
Down stream organization to customer (=outbound = sell side)
Push and pull models
Explain procurement/ e-procurement + drivers
e-procurement = electronic integration and mgt of all procurement activities.
- control
-cost
- process
- Individual performance
-supplier mgt
What is the difference between value chain and value stream?
Stream = stream are different kinds of tasks that are involved with adding vlaue and looks at how the efficiency of these tasks can be improved.
Explain value chain analysis and steps:
- Asses info intensity in value chain
- determine role of IT in industry structure
- Identify and rank the ways I which IS might create competitive advantage
- Identitfy how IS might span new businesses
- develop plan for taking advantage of IS
What is vertical and virtual integration
Virtual integration = the majority of SC activities are undertaken and controlled outside the organization by third parties
What is a information SC?
What are the two types of info sharing?
2. Contextual info
Explain mgt e-scm partnerships, drivers and how to:
Drivers = LOW COST
HOW? Focus on core competencies + reduce number increase share willingness
Explain e-business operational and mgt processes:
mgt = strategy + planning, managing relationships
Acquisition = attract
SEO, SEM, Affiliate marketing, e-mail marketing, viral marketing, SNW’s
Conversion = engage
Create BETTER content
Create Iresistible proposition
Retention = encourage repeat purchase
Redevlop proposition/ maintain (outbound) communication
Loyalty programs
Website personalization
What is a digital marketing planning?
A is needed in addition to a broader digital business strategy to detail how the
sell-side specific objectives of the digital business strategy will be achieved through marketing activities,
What are the six I's in digitial media communication?
- Interactivity
- intelligence
- individualisation
- integration
- industry reconstruction
- interdependence
What is cusotmer experience mgt?
What is task analysis?
What is data modelling and what are the steps?
1. Identify entities
a. Entities = define the broad groupings of informatin
2. Identify attributes for entities
a. Attributes describe the characteristics of an entity
3. Identify relationships between entitities
Explain user-centric desing & use case analysis?
2. Specificy context of use
3. Specificy user
4. Produce design solution
5. Evaluate design against experience
What factors impact the online experience?
emotional values = design, reassurance
promised experience = product, interactivity, service
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