Marketplace analysis for e-commerce - Online marketplace analysis

5 important questions on Marketplace analysis for e-commerce - Online marketplace analysis

What is a situation analysis?

Collection and review of information about an organization' external environment and internal processes and resources in order to inform its strategies.

What are the significant influences on the e-commerce strategy?

  • Of the immediate marketplace of the micro-environment that is shaped by the customers' need
  • and how the services is provided to them through competitors and intermediaries and via upstream suppliers.

What is an online market eco-system?

Describes the customer behaviour or flow of online visitors between search engines, media sites, other intermediaries to an organization and its competitors.
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What are the main elements of the online market place?

  1. Customer segements
  2. Search intelligence
  3. Intermediaries, influences, and media sites
  4. Destination sites

What is the Online Value Proposition?

A statement of the benefits of e-commerce service that ideally should not be available in competitor offerings or offline offers.
A summary of unique features of the site.
Key aspect to consider within market place analysis.

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