Marketplace analysis for e-commerce - Online marketplace analysis
5 important questions on Marketplace analysis for e-commerce - Online marketplace analysis
What is a situation analysis?
What are the significant influences on the e-commerce strategy?
- Of the immediate marketplace of the micro-environment that is shaped by the customers' need
- and how the services is provided to them through competitors and intermediaries and via upstream suppliers.
What is an online market eco-system?
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What are the main elements of the online market place?
- Customer segements
- Search intelligence
- Intermediaries, influences, and media sites
- Destination sites
What is the Online Value Proposition?
A summary of unique features of the site.
Key aspect to consider within market place analysis.
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