Digital Business, Strategy, and Innovation

15 important questions on Digital Business, Strategy, and Innovation

What is sustaining innovation

An innovation that improves the good or service

  • Problem is well understood
  • Existing market
  • Innovation improves performance
  • Customer is believable
  • Market is predictable
  • Traditional business methods are sufficient       

What are low-end disruptions

They target customer segments with low  requirements for performance (price/features)

What are new-market disruptions

They create a new market that is currently not served (performance metrics of current market are redefined) 
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Give examples of sustaining to disruptive innovations

  • Digital camera -> cell phone
  • Tom Tom -> Google maps
  • Britannica encyclopedia -> Wikipedia
  • Blockbuster videos -> Netflix
  • Taxis -> Uber   

What is the blue ocean strategy

Space where companies:

  • Create uncontested market space
  • Make the competition irrelevant
  • Create and capture new demand   

What is the function of business models

The describe how an organization/company creates, delivers, captures and keeps value. This includes:

  1. how they earn money and control expenditures
  2. economic and organizational aspects
  3. competition and market evolution
  4. interrelationships between the organization and its customers, key partners and other stakeholders    

What is the main purpose of a business model

To describe the current state of the organization

Vision - map your target's ecosystem
Options - create winning business model options
Plan - map your business model roadmap

Name 3 categories of digital business models

  1. Cost value (price transparency, rebates and rewards)
  2. Experience value (customer choice, automation, personalization)
  3. Platform value (marketplaces, crowdsourcing, P2P) 

What is value turnover

It forms the building blocks in the Business Model Canvas (BMC) for customer segments, channels, customer relationships, and revenue stream. It describes how the customers generate revenue for the organization

What is value generation

It forms the building blocks in the BMC of key partners, key activities, key resources, and cost structures. More specifically, it describes what is needed in terms  of resources, activities, and partners to create the value proposition and the costs associated with this.

What is a Stakeholder Relationship Model (SRM)

A model that identifies key stakeholders engaged in the organization’s business model and the interactions that the  organization has with these stakeholders.

An SRM supplements the BMC by visualizing the relationships between the organization and other stakeholders.

What is an ad-based free business model

Users have free access to the digital but they must give away control of their personal data, and accept that they will be exposed to advertisements (zero ARPU)

What is the commons-based peer production (CBPP) business model

Here the value proposition is not produced by a  firm but by a potentially large number of people who, in a collaborative way, contribute  to its development.

What is the multi-sided platform (MSP) business model

It receives revenue from transaction fees charged when users exercise the services offered by the platform.

It provides a service or product that connects two or more participant groups, playing a kind of intermediation role. Its value proposition is to enable this connection, making it easier for them to find and relate to each other.

What are the company assets of a digital business

  • Infrastructure
  • Core competencies (knowledge, skills)
  • Innovation (research, patents, processes)
  • Investments (production facilities, alliances, risk management)
  • Workforce (knowledge, commitment, mobility)
  • Historic factors (customer base, brand recognition) 

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