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Marketing goes digital

4 important questions on Marketing goes digital

What dit Michael Porter said about the job of the marketer?

The essence of strategy is choosing what not to do

What is the problem by online marketing?

There are a lot of people working as digital marketers who do not know even the fundamentals of marketing. These people may well be good, excellent even, at one aspect of digital marketing, but they do not appreciate how that element is – or should be – an integral part of a wider digital operation. In turn, this means they certainly do not understand how their relatively small element fits into the organization’s strategic marketing.

What is the ultimate goal of effective customer relationship management (CRM)?

To develop one-to-one marketing where a bespoke marketing message can be delivered to individu- als or organizations.

What are two flaws (=fouten) in Customer relationship Management (CRM)?

1. it is better to say that the objectives behind CRM is more managing relationships with customers. This rewording shifts the emphasis to customers and away from management.
2. CRM assumes there is a relationship between the organization or brand and the customer, and that the customer wants a relationship. But for example you don't want a relationship with the airport cafe where you bought a coffee once.

The question on the page originate from the summary of the following study material:

Digital Marketing A Practical Approach | 9781351707640 | Alan Charlesworth

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