Clip 5 - How Google Search Works

3 important questions on Clip 5 - How Google Search Works

Why is it important to understand how Google Search works?

Because this shows how Google decides which pages to show at the top links and which to show at the bottom of the page.

What is the main objective of search engines?

To provide you with the most relevant results in relation to your search query.

What are the 3 techniques Google Search uses?

  1. Crawling - scanning all webpages in network of internet;
  2. Indexing - adding webpages to a database, similar to creating a dictionary;
  3. Ranking - Google uses its own algorithm to decide the order of page results based on approximately 200 factors.

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