Clip 7 - SEO Metrics and Tools - SEO: Metrics To Measure

5 important questions on Clip 7 - SEO Metrics and Tools - SEO: Metrics To Measure

For SEO there are different Metrics to Measure. Often these are made by providers themselves, so they have created their own metrics, which are related to the main factors that Google has (trustworthiness, website mechanics etc.). What will the Metrics Tools allow websites to do?

They will allow you to assess SEO. These factors are assessed by using one of the tools. Also referred to as Assessment Metrics.

An example of a Metric that was created by MOZ and Ubersuggest is Domain Authority, what does this predict?

How well a website will rank on a search engine results page (SERPs), it measures the predictive ranking strength of entire domains or subdomains on a score of 1 to 100.

An example of a Metric that was created by MOZ is Page Authority, what does this do?

Page Authority is a metric that predicts the ability for a specific page to rank in search engines. Measures the predictive ranking strength of a particular webpage on a score of 1 to 100.
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An example of a Metric that was created by Majestic is Back Links, what does this do?

Looks at how good your backlinks are.

How can you change the outcomes of the Assessment Metrics?

Through on-page and off-page optimisations.

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