Clip 2/3 - Metrics and KPI's - Metrics in Funnel

5 important questions on Clip 2/3 - Metrics and KPI's - Metrics in Funnel

What does the Bounce Rate mean?

Bounce rate is the percentage of visitors that navigate away from a site after viewing only 1 page.
It says something about the Webpage effectiveness/ success and engagement.

How can the Bounce Rate be calculated?

Total number of visits viewing one page only/total entries to page.

What is the CTR industry average?

Roughly around 5%.
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What is the formula to calculate the CTR (Click Through Rate)?

Clicks your ad receives/the number of times your ad is shown (impressions).

How can the Conversion Rate be calculated?

(Number of conversions/number of clicks during the same period)*100%.

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