Clip 6 - Steps Of SEO - SEO: On Page Optimisation: Optimising the Technical Mechanics of Your Page

5 important questions on Clip 6 - Steps Of SEO - SEO: On Page Optimisation: Optimising the Technical Mechanics of Your Page

Optimising Technical Mechanics of the page is where marketing and technology come together. Name the 5 steps to achieve this.

  1. Site Navigation;
  2. URL Structure;
  3. Titles, headings & descriptions;
  4. Meta tags;
  5. Site speed, compatibility.

Shortly explain what 1) Site Navigation is, also referred to as SEO Silo theming.

This is about a website silo architecture based on a on-page linking structure which separates various themes into different 'silos' to make it easy for search engines and humans to know the topic and it's content of a website.

Shortly explain the best 2) URL Structure.

URLs must be descriptive to inform your users what they're linking to. Keywords can be found separated by hyphens.
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Shortly discuss the 4) Meta tags, that are a part of the HTML.

A web page is made up of hypertext markup language (HTML), within this HTML are special tags, known as meta tags. They are not visible on the layout but provide important information about the page's content, which is used by search engines to index your site.

Shortly discuss 5) Site speed, compatibility; list the 4 important points with regards to Google having shifted their algorithm to include greater ranking emphasis when it comes to mobile friendliness.

  1. Responsive sites contract (undertake) and expand to the screen dimensions of devices searchers are using;
  2. Alternative to responsive site = a mobile-specific website, wherein you choose to build an entirely separate mobile website with its own unique URLs;
  3. Site loading speed;
  4. Site compatibility with different browsers.

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