Clip 5 - How Google Search Works - Main Ranking Factors Used By Google
5 important questions on Clip 5 - How Google Search Works - Main Ranking Factors Used By Google
PageRank was one of the first algorithms used by Google, how does it work?
- By counting the number and quality of links to a page to...
- Determine a rough estimate of how important the website is.
Another example of an algorithm update of Google is Hummingbird, what does this do?
Google is constantly updating its algorithm to provide a flawless user experience. What are 3 examples of main ranking website factors that they look into?
- Domain Factors;
- Technical Mechanics;
- Content.
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List the 3 other factors that are taken into account by Google when they are deciding the ranking of the website.
- Reputation: authority status of website, visitors, historical performance of a listing (clicks, bounce rates etc.);
- Trustworthiness: back links/ outbound links/ internal links and social signalling;
- User profile: geographic location, web history, language.
What is Search Engine Optimisation?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
