Clip 2 - Understanding Google Adwords (ADS) - Ad Rank
9 important questions on Clip 2 - Understanding Google Adwords (ADS) - Ad Rank
What is the Bid Amount that you can choose yourself when it comes to Keywords?
What is the Ad Rank?
Again the bidding you can influence and the quality score is given to you. What kind of an auction are you dealing with in such bidding situations?
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How do you calculate the Ad Rank?
How does Google, based on the Ad Ranks, determine who gets a top spot and who gets the last position of the page?
What will an advertiser pay, which would be in his best interest, regarding the Ad Rank?
How are you certain that you will outbid your competitors?
What is another possibility opposed to bidding yourself?
What is the ultimate benefit of having a high quality score?
The question on the page originate from the summary of the following study material:
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