Clip 5 - Articles + Google Barometer - Pakkala et al., 2012
10 important questions on Clip 5 - Articles + Google Barometer - Pakkala et al., 2012
What does Google Analytics offer regarding to visitor statistics?
How does this study test Google Analytics?
What did the experience of this study show with regards to Google Analytics?
- It is easy to use;
- Gave useful/versatile information;
- Good to compare different websites;
- Good to improve the website design.
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the definition of web analytics?
- web traffic;
- web-based transactions;
- web server performance;
- usability studies;
- user-submitted information;
- and related sources to help create a generalised understanding of the online visitor experience.
What are the 2 types of information gathering methods for a web analysis?
- Page tagging;
- Using web server log files.
What is page tagging? As one of the information gathering methods for web analysis?
What information gathering method does Google Analytics use?
What does Google Analytics provide?
What is the aim of the paper?
What did the article do in order to create Key Performance Indicators (see table 1 of article)?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding