Clip 2 - Understanding Google Adwords (ADS) - Measuring Adwords Performance
3 important questions on Clip 2 - Understanding Google Adwords (ADS) - Measuring Adwords Performance
What platform do you look at when measuring Adwords performance?
Google Ads Dashboard.
What metrics are important when looking at the measuring Adwords performance? List the 7
- Clicks ad received;
- How many impressions;
- CTR;
- Average CPC;
- Average position of the ad;
- Total cost;
- Quality score.
What does the average CPC tell you?
What you on average are paying per click, sometimes it will be a bit more and sometimes a bit less.
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