Clip 4 - Google Analytics - Google Analytics (Basic Version)

5 important questions on Clip 4 - Google Analytics - Google Analytics (Basic Version)

What are the 6 main key tabs in Google Analytics?

  1. Audience Overview;
  2. Traffic Sources;
  3. Devices;
  4. Demographics;
  5. Product Categories;
  6. Interest Categories.

There are 2 things that Google Analytics can give helpful insights for, which 2 things are these?

  1. Website;
  2. Google Advertisements.

What information does the Demographics section of Google Analytics provide?

You can track the profile and behaviour of your customers and visitors.
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Advanced information that Google provides is Product Categories, what does this tell us?

You can track the numbers for different product (shopping) categories.

Google also has Interest Categories, what does this do?

It divides the users based on their search behaviour and history of searches, location, preferences and types of sites they visit and categorise them into one or more segments, movie lovers etc.

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