Pros & Cons - Organic/Paid Search

5 important questions on Pros & Cons - Organic/Paid Search

What are the pros of organic search? (list the 3)

  1. Higher trust & credibility;
  2. Higher ranking translates to authority status;
  3. 90% + Click Through Rates.

What are the cons of organic search? (list the 2)

  1. Slow process, builds over time;
  2. Need to have appealing content + Strong SEO strategy.

What are the pros of paid search? (list the 3)

  1. Instant results;
  2. Highly targeted ads;
  3. For high purchase intent CTRs are better.
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
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What are the cons of paid search? (list the 4)

  1. Costs can be high dependent of keyword;
  2. Short term campaigning;
  3. Lower trust amongst consumers;
  4. Not only the bidding but also quality score matters (circles back to SEO).

What is the best way to see SEO and SEA (Google Adwords) to get the best results from your advertisements?

They are not alternatives, they are complementary.

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