Clip 4 - Google Analytics - Google Analytics (Basic Version) - Traffic Sources

3 important questions on Clip 4 - Google Analytics - Google Analytics (Basic Version) - Traffic Sources

Why is Traffic Sources an important tab?

It tells you what part of your advertising campaign is going well.

What will the Traffic Source for Paid Campaigns tell you?

How many people have visited your site using the paid campaign.

With regards to the Traffic Sources and Organic Searches, you will find which Keywords were used before people stumbled upon your website. What will this Keyword Analysis allow for you to do in the future regarding paid searches?

You can optimise your paid campaigns in the future.

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