Clip 5 - Articles + Google Barometer - Pakkala et al., 2012 - Findings

6 important questions on Clip 5 - Articles + Google Barometer - Pakkala et al., 2012 - Findings

The visit trend curve showed a similar trend for all the websites, what trend was this?

Visits are high during the working week and less during the weekend.

What did the Keywords used in search engines, when the website was accessed via search results page, indicate?

What kind of information the visitor was looking for.

What was used to indicate the content that was studied most by the visitors of the webpages?

The distribution of page views of the 100 most commonly visited web pages.
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Despite the webpage that was visited most, on which webpage did visitors spend most of their time?

When visitors found the "real" content they were looking for, after using the navigation page, they spent more time on such webpages.

To get an idea of the type of visitor that visited the three sites, the researchers looked at 3 things, which are these?

  1. The referring sites from which the visitors came - to identify the visitors;
  2. Average time spent on a page - which shows the importance of the content;
  3. Number of visits - measure of popularity.

What device got the highest pages per visit of the different types of devices?

The tablet.

The question on the page originate from the summary of the following study material:

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