Clip 4 - Google Analytics - Google Analytics (Basic Version) - Audience Overview

6 important questions on Clip 4 - Google Analytics - Google Analytics (Basic Version) - Audience Overview

One of the things Audience Overview will provide you with are the Users, what does this tell us?

How many unique visitors have visited your website.

In the Audience Overview, Sessions are discussed. What does this tell you and what is its relation to Users?

Number of sessions conducted. One user can have multiple sessions.

Within the Audience Overview, the number of page views are given, what does this tell us?

Page views within the website.
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What will a high average session duration and a high pages per session tell you?

Once people arrive at your website they are interested in your website and will browse more content within your website.

What percentage of a Bounce Rate is considered to be acceptable?

Anything below 50%.

Then there is the Percentage New Sessions, this shows you new visitors and returning visitors. The percentage that is good is dependent on the campaign you are running. What is an example of a campaign where you would want a high new visitors rate and what is an example where a healthy mix between the two is preferable?

  1. Brand Awareness;
  2. Loyalty.

The question on the page originate from the summary of the following study material:

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