Clip 1 - Attribution - Concept & Types - Calculating Attribution Value
3 important questions on Clip 1 - Attribution - Concept & Types - Calculating Attribution Value
What are the 2 steps that you must always take into account when counting the Attribution Value?
- You only take those journeys ending with CONVERSION;
- You count according to your technique.
Where can you find the information to calculate the Attribution part?
In Google Analytics there is a section with Attribution.
What is it that you're truly calculating when looking at the Attribution Value?
The Value of the Touchpoints.
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