Clip 3 - Touchpoints vs. Journeys
6 important questions on Clip 3 - Touchpoints vs. Journeys
What is the relationship between touchpoints and journeys?
What is the role of the touchpoint in the introduction? And what consumer behaviour does this go with?
What is the role of the touchpoint as Assist? And what consumer behaviour does this go with?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the role of the touchpoint Conversion?
When considering steps 4 and 5, from a Last Click Attribution approach, what makes us question its efficacy (of such Attribution Model)?
In the article of Kannan & Li, 2014, what is the problem with regards to the attribution models discussed and tested?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding