Clip 1 - Attribution - Concept & Types - Attribution Model Types - Time Decay Model
3 important questions on Clip 1 - Attribution - Concept & Types - Attribution Model Types - Time Decay Model
What does the Time Decay Model give credit to?
It adjusts credit so that the closer an impression is to a conversion, the more credit it receives.
What is a drawback of the Time Decay Model?
Touchpoints that close the deal benefit more from this attribution strategy.
When is the Time Decay Model used?
For short lived deals or promotional offers.
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