Clip 3 - Touchpoints vs. Journeys - more approach to visualise the customer journey
3 important questions on Clip 3 - Touchpoints vs. Journeys - more approach to visualise the customer journey
The Customer Journey Map divides the customer journey into several phases, which five are these?
- Awareness;
- Consideration;
- Conversion;
- Loyalty;
- Customers.
What does the diagram of the Customer Journey portray?
Which approach is most useful in predicting the conversion attribution, the single touchpoint method or the customer journey method?
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