Clip 3 - Touchpoints vs. Journeys - more approach to visualise the customer journey

3 important questions on Clip 3 - Touchpoints vs. Journeys - more approach to visualise the customer journey

The Customer Journey Map divides the customer journey into several phases, which five are these?

  1. Awareness;
  2. Consideration;
  3. Conversion;
  4. Loyalty;
  5. Customers.

What does the diagram of the Customer Journey portray?

The stages customers go through in interacting with a company.

Which approach is most useful in predicting the conversion attribution, the single touchpoint method or the customer journey method?

The customer journey method is most useful in predicting conversion attribution.

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