Clip 1 - Attribution - Concept & Types - Li & Kannan, 2014 - Findings
6 important questions on Clip 1 - Attribution - Concept & Types - Li & Kannan, 2014 - Findings
What did the study show with regards to the importance of estimating these effects?
What did the study find with regards to spillover effects at both the visit and purchase stages?
Which channels' contribution does the last-click metric underestimate to conversions?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
Which channel's contribution does the last-click metric overestimate to conversions? And why?
Despite the fact that the last-click model suggests that the impact of the paid search is very high, what did they find in the study?
If the last row, the proposed model, is lower than the first, the Last Click, what does this imply?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding