Clip 1 - Attribution - Concept & Types - Attribution Model Types - Position Based Attribution
3 important questions on Clip 1 - Attribution - Concept & Types - Attribution Model Types - Position Based Attribution
The Position Based Attribution model uses the Pareto distribution rule, what does this mean?
Attributes value to specific parts of the customer journey.
An example of the Pareto distribution rule is the 80/20 rule, what does this entail?
80% of the conversion value is credited to the first and last touch points, the remaining 20% is distributed to the other channels in the customer journey.
Why are the first and last touchpoint so important in the 80/20 rule?
- Because the first touchpoint created awareness;
- The last touchpoint finished the entire transaction.
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