Clip 1 - Attribution - Concept & Types - Attribution Model Types

4 important questions on Clip 1 - Attribution - Concept & Types - Attribution Model Types

Shortly explain the Statistically Driven Model.

Assigns credit to each interaction based on a data driven model.

Last Click Attribution focuses on the touchpoint that customers came across before converting, what does this mean for the other touchpoints?

Other touchpoints are not given any credit for the conversion.

How does the Uniformly Distributed (Linear) Model assign value to each point?

The value of each conversion is distributed uniformly (equally) to all touchpoint encounters.
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What is the drawback of the Uniformly Distributed (Linear) Model? List the 2.

  1. Model's assumption that each interaction in the customer journey has equal influence on the user's purchase decision.
  2. It is over-simplified.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo