Clip 1 - Attribution - Concept & Types - Attribution Model Types
4 important questions on Clip 1 - Attribution - Concept & Types - Attribution Model Types
Shortly explain the Statistically Driven Model.
Last Click Attribution focuses on the touchpoint that customers came across before converting, what does this mean for the other touchpoints?
How does the Uniformly Distributed (Linear) Model assign value to each point?
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What is the drawback of the Uniformly Distributed (Linear) Model? List the 2.
- Model's assumption that each interaction in the customer journey has equal influence on the user's purchase decision.
- It is over-simplified.
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