Clip 1 - Attribution - Concept & Types - Li & Kannan., 2014
4 important questions on Clip 1 - Attribution - Concept & Types - Li & Kannan., 2014
What is according to the article, the most common used metric to indicate the power of these channels?
The last-click metric only looks at the paths that have ended in a conversion. What is a large problem when only the last touchpoint is taken into account?
What does this paper focus on and provide a model for?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What is the carryover (spillover) effect in the purchase stage?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding