Clip 2 - Social Media Analytics - Key Social Media Metrics - Share of Voice (SOV)
4 important questions on Clip 2 - Social Media Analytics - Key Social Media Metrics - Share of Voice (SOV)
What is the calculation for the Share of Voice in the Basic Metrics section?
What is the calculation for the Share of Voice in the Advanced Metrics section?
Share of Voice is related to the trend analysis, what 2 trends are likely to affect brand reputation?
- Current market trends likely to affect brand reputation;
- Emerging trends likely to affect brand reputation.
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Which KPI can be seen as related to Share of Voice?
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