Clip 2 - Social Media Analytics - Key Social Media Metrics - Share of Voice (SOV)

4 important questions on Clip 2 - Social Media Analytics - Key Social Media Metrics - Share of Voice (SOV)

What is the calculation for the Share of Voice in the Basic Metrics section?

Nr. Of conversions mentioning your brand/ total of number of industry conversions.

What is the calculation for the Share of Voice in the Advanced Metrics section?

Nr.of brand mentions by influencers & vocal customers/ total nr. Of relevant mentions.

Share of Voice is related to the trend analysis, what 2 trends are likely to affect brand reputation?

  • Current market trends likely to affect brand reputation;
  • Emerging trends likely to affect brand reputation.
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Which KPI can be seen as related to Share of Voice?

Brand Awareness and Reputation.

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