Clip 1 - Social Media Marketing - User Generated Content - Levels of Customer Engagement - Actions

5 important questions on Clip 1 - Social Media Marketing - User Generated Content - Levels of Customer Engagement - Actions

Another perspective of the Levels of Customer Engagement is by looking at how people engage with you and what actions they take. What are the 4 names that can be given to the people in this perspective?

  1. Bystander;
  2. Follower;
  3. Participant;
  4. Advocate.

What typifies a Bystander?

They see mentions of a brand in social media but do not actively seek out posts or interact with the brand.

What typifies a Follower?

Seek out a brand's message by opting-in to receive brand communications but do not interact with brand or their messages.
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What typifies a Participant?

Interact with brand on social media. Range from passive to active.

What typifies an Advocate?

Not only interact with brand but also promote it by creating and uploading content which is favourable for the brand.

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