Clip 6 - Social Media Research & Modelling - Sabate et al., 2014 - Findings

8 important questions on Clip 6 - Social Media Research & Modelling - Sabate et al., 2014 - Findings

With respect to the richness, what do the results say would be best to lead to the greatest level of engagement?

The importance of the use of images which are proven to cause the greatest level of engagement, attracting more easily users' attention and turning this attention into likes and comments.

What is the effect of videos that are used to enrich the content of a post?

This will only works when post popularity is measured to likes.

Why does the article believe that for video's only the number of likes are measurable for post popularity?

Images are easier to digest and in a short comment people can write about the feelings and opinions the picture brought about.
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The results show that links are negatively influencing the number of comments (H1c). Why does the article assume that this is?

Because once someone has opened a link, they must read the content and then come back to FaceBook to comment.

What was found with regards to the time of publication and and the number of comments?

Evidence to support the hypothesis that related to the time of publication and number of comments suggests that people get notice of new posts during business hours because they are connected and probably in front of a computer.

What is the bottomline, according to the slide of the results of the lecturer, when it comes to the likes of the content?

Richness of the content (images/videos) raises the impact of the post in terms of likes.

What is the bottomline, according to the slide of the results of the lecturer, when it comes to the number of comments?

Using images and a proper publication time are significantly influencing the number of comments.

What may decrease the popularity of the FaceBook post?

Using links.

The question on the page originate from the summary of the following study material:

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