Clip 6 - Social Media Research & Modelling - Sabate et al., 2014 - Implications

4 important questions on Clip 6 - Social Media Research & Modelling - Sabate et al., 2014 - Implications

What should community managers include in their posts?

Images and videos which better attract customer's attention, especially in the case of images.

With regards to the length of the post, what should moderators not worry about?

Writing too many characters if this is necessary to correctly understand the content.

What is another factor that is important for community managers to take into account besides including images and videos in their posts?

The avoidance of links reports more comments.
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What is another important factor for community moderators to take into account when it comes to the moment of publishing?

Publishing during business hours, as this improves the user's willingness to comment.

The question on the page originate from the summary of the following study material:

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