Clip 5 - Influencer Marketing - Finding Influencers
4 important questions on Clip 5 - Influencer Marketing - Finding Influencers
There are certain steps that you must take into account when hiring an influencer. List the 7 steps that are necessary?
- See the alignment, are you aligned in the same niche as your product/brand?
- Search for keywords and narrow it down using demographics;
- Engagement rate (avoid below 2%);
- Number and quality of followers;
- The type of content they post;
- Trustworthiness of account - organic or paid followers? Check for spikes in follower growth;
- Check likes and comments - if from similar pages in same niche, could be from a group.
With regards to the number and quality of the followers, what is an important aspect to avoid?
For the trustworthiness of the account, why do you want to avoid fake accounts?
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What is a cool-off period that can be taken up in the contract that you have with an influencer?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
