Clip 1 - Social Media Marketing - User Generated Content - Levels of Customer Engagement - Funnel

5 important questions on Clip 1 - Social Media Marketing - User Generated Content - Levels of Customer Engagement - Funnel

Here you can see a Customer Engagement funnel for Social Media. Shortly go through the funnel and discuss the different engagement steps.

Whatever activity you are doing, it will reach a certain amount of people who will react and interact with that content and some will try and build a relationship. This can lead to actions and sales and eventually you will get loyal people who make repurchases.

Shortly explain the role of the subscriber in the funnel?

When you have engaged with the brand by liking or following the page.

Shortly explain the role of the customer in the funnel?

A prospect who has converted.
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When do you become a brand advocate, after having been a loyalist?

Once you have purchased enough and created enough WOM.

What are the pairs that can be made based on the Customer Engagement funnel? (they are 6)

1. Activity = public;
2. Reach = friends/fans/followers;
3. Engagement = subscriber;
4. Acquisition = prospect;
5. Conversion = customer/member;
6. Retention and advocacy = loyalist/advocate.

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