Clip 2 - Social Media Analytics - Key Social Media Metrics - Engagement and Lead Generation

4 important questions on Clip 2 - Social Media Analytics - Key Social Media Metrics - Engagement and Lead Generation

When it comes to Engagement, what KPI is related to this?

Marketing Program Effectiveness.

When it comes to Lead Generation, what KPI is related to this?

Lead Generation Effectiveness.

How do you calculate the Engagement for advanced metrics?

Influencers aware of brand/ total number of industry influencers.
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For the Advanced Metric of the Lead Generation, to get the Lead Generation Effectiveness, what are you calculating?

Number of leads generated or influenced by social campaigns/ number of total leads.

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