Clip 4 - Instagram: A Marketing Platform - Instagram - Algorithm

4 important questions on Clip 4 - Instagram: A Marketing Platform - Instagram - Algorithm

Many tech-based companies have their own algorithm. What does this algorithm decide on?

What information should be shown to you when you log into your account.

What is the main focus of Instagram now when it comes to posts that are categorised as good at the moment?

Engagement, getting a lot of likes and comments.

What was the initial algorithm that Instagram worked with when it came to posts?

Chronological order.
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What is the key if you want to succeed on Instagram?

Optimise for the Instagram algorithm and focus on engagement.

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