Clip 4 - Instagram: A Marketing Platform - Instagram - Algorithm - Instagram Algorithm Main Factors

8 important questions on Clip 4 - Instagram: A Marketing Platform - Instagram - Algorithm - Instagram Algorithm Main Factors

What are the 5 main factors that the Instagram Algorithm focuses on?

  1. Engagement;
  2. Time spent on the post;
  3. Network;
  4. Post Timing;
  5. Content Relevance.

What is the implication that goes with the main factor Engagement that the Instagram Algorithm focuses on?

Focus on engagement and not just follower growth, have content that makes people take action - interactive posts where you expect action.

With regards to the 'Time spent on the post' the Instagram Algorithm looks at how long someone looked at your post and determines whether or not the post is worth showing to other users. What is an implication that can be taken away from this? And what is another important aspect to focus on?

Writing captivating captions and posting quality photos will prevent people from scrolling by. An important aspect are the keywords that you're using in your captions, they should align with what you're showing.
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What does Instagram look at when taking Network into account?

If you engage with a particular account regularly, Instagram will know you really like their content and will show you more of the person's content in your feed.

What is an implication that can be made based on the network?

Look for followers who are engaging most as your posts are more likely to be shown to them. They can become your influencers.

Then post timing is important, what implication can be based on this?

Scheduling Instagram posts for optimal times is an important strategy to overcome the Instagram algorithm and get your posts seen by more people.

What is it that the Instagram Algorithm looks at when focussing on Content Relevance?

The "genre" of type of content you engage with plays a big role in what content you see on your feed.

What is important for a company, as an implication, to do when they think of their Content Relevance?

Being relevant and consistent in their messaging is very important. It should all circle back to their core idea.

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