Clip 4 - Instagram: A Marketing Platform - Instagram - Algorithm - Instagram - Marketing Options

6 important questions on Clip 4 - Instagram: A Marketing Platform - Instagram - Algorithm - Instagram - Marketing Options

What is your first marketing touchpoint on Instagram?

Your Instagram Profile.

Which points are important when it comes to the profile of your instagram?

  • Bio;
  • Right Keywords;
  • Branded Hashtags;
  • Call to action buttons;
  • Contact information.

With regards to the Profile Layout, what is very important for the theme of this layout? And based on this, what do businesses spend more time on today with regards to this layout?

It should be consistent. Businesses are spending more time on planning the overall aesthetic of their instagram feeds.
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What are the 5 Instagram - Marketing Options that are presented? And shortly mention which are Organic and which are Paid.

  1. Instagram profile - Organic;
  2. Profile layout - Organic;
  3. Instagram stories - Organic;
  4. Instagram - Ads - Paid;
  5. Shoppable posts - Paid.

When is it possible to add links to your Instagram Stories? And what do these links allow for?

When an Instagram business account has more than 10,000 followers. The links allow people to engage with your stories.

What are Instagram Stories Highlights useful for?

To showcase what your business is, what you offer and why someone should follow you.

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