Clip 6 - Social Media Research & Modelling - Sabate et al., 2014
4 important questions on Clip 6 - Social Media Research & Modelling - Sabate et al., 2014
In the picture you will see the conceptual framework that the article has considered. Which metrics are considered to evaluate the popularity of wall posts?
What is understood by the Richness of the message?
Why is time frame in a domain like FaceBook, a relevant aspect to take into account when designing marketing strategies?
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Several independent variables were taken into account for the experiment to see 'What makes a branded FaceBook post more popular'? What are the 6 independent variables that were used, which can be classified as hard criterion that have structural characteristics related to the posts.
- Followers;
- Characters;
- Links;
- Images;
- Videos;
- Time;
- DateDay.
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