Clip 2 - Key Research and Reviews - De Pelsmacker et al., 2018
6 important questions on Clip 2 - Key Research and Reviews - De Pelsmacker et al., 2018
What is the main question that was discussed in the article of De Pelsmacker et al., 2018?
What is the independent variable that was used?
What are the 4 points that can constitute whether you have a digital marketing strategy or not? See H1 for the digital strategies.
- What action you are taking on the review websites;
- Tracking and analysing your reviews;
- Talking about the response time and type of response;
- How you are using the reviews.
- Higher grades + faster learning
- Never study anything twice
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What is the most important form of Electronic word-of-mouth?
Electronic word-of-mouth is especially important for a particular type of product, which one?
What are the two most important strategies that must be considered because they have an impact on both the number and valence of online reviews?
- The frequency of using TripAdvisor information;
- Integrating third party reviews on the hotel website.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
