Sahni et al., 2017 - Email Marketing Automation
3 important questions on Sahni et al., 2017 - Email Marketing Automation
Email marketing is evolving, from newsletters and one-off campaigns to what?
Automatic email campaigns that trigger off of a user's action.
Why are companies using automatic email campaigns?
Because they are timely, personalised and hyper-relevant to the reader. Resulting in being more opened and clicked on.
What is it that advertisers do when they use automatic email campaigns? How do they decide when to target you?
By creating a flow chart.
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