Clip 2 - Email Marketing - Subscriber data management
3 important questions on Clip 2 - Email Marketing - Subscriber data management
Before starting any email marketing campaign what is the first area you should focus on?
Subscriber management, which is primarily concerned with data.
What are the 3 steps of Subscriber data management, which are these?
- How to acquire subscribers and mine for data to heighten customer insight;
- How to segment that data to target subscribers efficiently and maximise open rates;
- How to update and maintain your subscriber lists on a regular basis for effective campaign targeting.
Once you have collected the data you can start segmenting the subscribers. What are the 6 segments in which this can be done?
- Demographics;
- Geography;
- History;
- Relationship;
- Customer Lifecycle;
- Dynamic Segmentation.
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