Clip 2 - Email Marketing - Email marketing: Delivery & Scheduling

4 important questions on Clip 2 - Email Marketing - Email marketing: Delivery & Scheduling

What is one of the most important aspects of scheduling email marketing?

Identifying when subscribers are most likely to open emails.

There are different email campaigns that you can do, which 2 are mentioned in the slides?

  1. Reactivation campaigns;
  2. Reminder campaigns - abandoned shopping cart.

What should be an absolute must for all email marketers?

List retention.
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What is very important with regards to reactivation emails? Such an email can be sent to someone who has not logged in for a while.

The contact must be strong, you need a compelling reason for people re-engage with your company.

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