Clip 2 - Email Marketing - Subscriber data management - Offline methods of collecting data
3 important questions on Clip 2 - Email Marketing - Subscriber data management - Offline methods of collecting data
What are the 3 offline methods of collecting data?
- Printed materials;
- Events;
- Customer touchpoints.
What are some examples of printed materials?
Either business cards, leaflets etc. But also innovative ways of integrating online and offline methods, QR codes or printed materials that will take you to an online sign-up form.
What is an example of customer touchpoints?
If you serve customers at a brick-and-mortar store, you can ask for their email addresses so you can send them email updates on your products.
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