Clip 2 - Email Marketing - Email marketing: Reporting & Analysis

5 important questions on Clip 2 - Email Marketing - Email marketing: Reporting & Analysis

With regards to reporting and analysis, these are usually done by automatic programs, what will they allow you to do?

Maintain and edit the database and get a lot of analytics.

Then there are several metrics that will help you with further analyses. What are the open metrics?

They provide you with information on the quality of your subscriber list, relevance of your message content and effectiveness of your subject line.

With regards to the Open Metrics, what will give you a true number of engagement?

The Click to open rate: number of unique clicks/number of unique opens expressed as a percentage.
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What do the click metrics tell you?

They measure and validate the relevance of your message content and the quality of the segmentation and targeting.

What are the other metrics a good indicator for?

A good indicator of whether you're targeting the right audience.

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