Clip 4 - Mobile Marketing - Mobile: Conversion Rate Per Device

6 important questions on Clip 4 - Mobile Marketing - Mobile: Conversion Rate Per Device

What is the overall conversion rate of the desktop and what of the mobile, according to the research done by Criteo in 2015?

Conversions dekstop: 4.4%;
Conversions mobile: 2.7%.

This study also identified that conversions for the desktop are higher than for the mobile, why is this the case?

The m-commerce 'gap', the reason why mobile retailers are not fully able to capitalise the share of consumer time on mobile.

What does the 'gap' in the m-commerce 'gap' refer to?

A gap between share of minutes and dollar spend.
  • Higher grades + faster learning
  • Never study anything twice
  • 100% sure, 100% understanding
Discover Study Smart

What is one of the main reasons why most of the purchase conversions take place on the desktop and tablet?

Due to the interface of the mobile, not converting because navigating is difficult.

What are the 5 main reasons listed for the m-commerce 'gap'?

  1. Security concerns;
  2. Cannot see product detail;
  3. Navigating is difficult;
  4. Can't browse multiple screens/compare;
  5. Too difficult to input details.

When does browsing multiple screens and making comparisons matter most? For what type of products?

High involvement products.

The question on the page originate from the summary of the following study material:

  • A unique study and practice tool
  • Never study anything twice again
  • Get the grades you hope for
  • 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
Trustpilot Logo