Clip 2 - Email Marketing - Subscriber data management - Online methods of collecting data

5 important questions on Clip 2 - Email Marketing - Subscriber data management - Online methods of collecting data

What are 3 online methods of collecting data?

  1. Website sign-up forms;
  2. Social media;
  3. Customer touchpoints.

What are examples of website sign-up forms?

They can be attached to a call to action, e.g. Signing up for a newsletter. You can also include them on key landing pages including the Contact Us and About Us pages.

What is smart to offer with a website sign-up form?

Give people something back, such as access to exclusive webinars or newsletter.
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What is an example of online customer touchpoints?

You are able to acquire email addresses at various stages in the online customer journey, e.g. Popup windows in online buying process.

What is an important thing to keep in mind when working with online data collection on a website?

You cannot ask too much information.

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