Clip 5 - Mobile Marketing: Time, Location And Other Situational Effects - Mobile Advertising: Locational Targeting

6 important questions on Clip 5 - Mobile Marketing: Time, Location And Other Situational Effects - Mobile Advertising: Locational Targeting

Locational targeting has 4 variations, which 4 are these?

  1. Geotargeting;
  2. Geofencing;
  3. Geo-conquesting;
  4. Beaconing.

What does Geotargeting entail?

Using real-time location data sending mobile ads to certain people in a certain location at a certain time.

What does Geofencing entail?

Using GPS and RFID technologies, you can block off a virtual area around your business and send ads only to potential customers who are currently inside the "fence" or have been inside it recently.
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What is Geo Fencing based on?

WiFi.

What type of advertisements can you get within locational targeting?

E.g. Discount offers or nudges to visit the shop.

Proximity matters, what is the most effective distance-slot for CTR in mobile advertisements?

1-2 miles because if you get closer than that cannibalisation can occur.

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