Clip 5 - Mobile Marketing: Time, Location And Other Situational Effects
5 important questions on Clip 5 - Mobile Marketing: Time, Location And Other Situational Effects
According to the study done by Criteo, 2015, Time Matters in Mobile Advertising, why does this matter?
Song et al, 2013 did a research regarding the relevance of time when it comes to search behaviour per device. What was found with regards to Tablet Traffic?
Song et al, 2013, also looked into the type of device versus the type of search. What were the key findings of this research?
Longest sessions: tablet.
Highest number of sessions: desktop.
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What is the effect of the weather on mobile purchase likelihood?
What companies can benefit from this information?
The question on the page originate from the summary of the following study material:
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Clip 5 - Mobile Marketing: Time, Location And Other Situational Effects - Mobile Advertising: Locational Targeting
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Clip 5 - Mobile Marketing: Time, Location And Other Situational Effects - Fong et al, 2015